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Eurocopter Name Change to Airbus Helicopters Becomes Official

Started by viking9, January 05, 2014, 05:20:19 PM

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viking9

EADS has kicked-off the New Year with a group rebranding, which has also affected the Eurocopter name. EADS, now to be known as the Airbus Group, will feature divisions called Airbus, Airbus Defence and Space, and Airbus Helicopters. Airbus will focus on the commercial aircraft business and Airbus Defence and Space will integrate its Cassidian, Astrium and Airbus Military businesses, while Airbus Helicopters is a direct name change from Eurocopter. The decision to rebrand was announced in July 2013 and received mixed reaction from the rotorcraft industry. Eurocopter was widely considered as a global brand with no adverse connotations as a result of the reference to Europe.

http://www.aviationtoday.com/rw/topstories/Eurocopter-Name-Change-to-Airbus-Helicopters-Becomes-Official_80969.html#.UsmSgPRdWoo
Tom